Strategic insights for digital transformation
In this article, we'll define digital transformation, explore its benefits and challenges, and explore ways organisations can engage in successful business transformation programmes.
If you’re a B2B marketer, lead generation is probably your most important consideration. Your sales and marketing pipelines live (and die) by it. Whether or not you have a sales team, you still need to generate leads.
Despite the growing interest in digital business transformation, there's still some confusion about what this means. As a result, project teams have b...